Case Studies

Exhibitions: Strategies for a younger audience

With a brief to attract youngsters to a stand in a busy exhibition a combination of skills came into play.

The brief

Attracting and retaining the interest of 15 and 16 year olds was the requirement of a leading financial services training company at a series of national skills events around the UK. Faced with a multitude of companies competing for their attention the stand needed to have a real draw.

The solution

We developed the idea of a quiz that was exciting for the competitors but also encouraged their mates to watch and take part in the next event. Questions were a mixture of general knowledge, lateral thinkers and company information so they learned as they played. The added incentive of a youth friendly music download voucher for each quiz winner helped encourage further visitors to the stand.The quizzes proved popular with up to 30 being run in a day.

Staff members were on hand to capture contact details of all the youngsters so that the opportunity to develop a relationship with the futures financial stars was not lost.

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