Case Studies

Conferences: Putting our 'it' factor into sales conferences

Many of our clients say the same thing: "we need some 'zing!' for this year's sales conference!" Our response is: "we can do more than that - we can provide 'zing-zing!'"

The brief

It's not rocket science, it's just conference management expertise and an enthusiasm for our work that translates into high production values and real content quality. Which means that the days of dark conference rooms in which your sales personnel quietly snooze whilst suffering death by powerpoint are long gone.

Working with a company at the forefront of the heating technology industry, with a 130 year history and a need to raise their conference game, we were asked to organise an event that would motivate and enthuse their sales team, and leave the new Commercial Director with a successful annual sales conference under his belt.

The solution

With a facilitator, and a technical crew of six, we managed a whole series of activities to maintain a quick pace and keep the delegates focused and interested throughout the event. Split into teams, they took part in keypad-based quiz rounds, a jigsaw team building challenge, mind-benders and cryptic clues, the human machine and 'Nice Little Earners' - a fun and frenetic challenge that gets team members running around doing crazy things in front of their bosses... all great fun and full of impact!

The Commercial Director was interviewed live on stage, with questions coming in from the delegates 'live' through the 'Messenger' system and Messenger was also used for Q&A sessions at the end of each presentation.

The verdict

The delegates' responses to the event speak for themselves: 'far better than anything we've ever done before' and 'a really energetic and enjoyable conference’.

And the Commercial Director's comment: "I thought you were excellent and the organisation will certainly approach you again in the future. Tremendous!"

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