Video production is a finely balanced mix of creativity and attention to detail. In this case the balance was even more finely tuned due to the demands of a national audience with incredibly diverse needs. Key messages of reassurance and familiarity were central to the production values, combating public perception and confusion.
Working within very strict brand guidelines was part of the challenge alongside a need to convey information without sound and at a minimal screen reading average - fortunately, as the name suggests, we thrive on a challenge!
In rolled the full video production team comprising project managers, graphic designers, copywriters, flash wizards, and of course our full complement of production staff...out rolled a professional video screened through designated health centres across the UK.