A powerful message for an important conference
By Phillip Gerrish, 15 April 2013 –
Your business contacts, employees, and associates are probably the most loyal brand ambassadors you have. Larger organisations especially reap many benefits from motivating their own teams, and getting them all on board with powerful messages and shared ethics.
One of the best ways to achieve this is through video. Of course, the content plays a big part in getting those messages across.
Take this video for example. A longstanding client of ours, NFU Mutual, wanted to create a video to convey a powerful, emotional, human message to 600 delegates at their annual conference.
Filmed at many locations, this video represents the wide range of NFU Mutual customers, and features both staff and customers we visited across the UK. The message is very emotive. It's about peoples lives, their work, their families, and ultimately their finances. It touches on all aspects of life - its joys and its pains.
Working together with our partners (shout out to Baldwin Marketing and ESP Limited, and the team at The Metropole at the NEC, and all of our presenters, scriptwriters and trainers) we hit their delegates right in the gut with a video which went down a storm.
Speak to us about putting your messages to video, and we'll show you how to make a real impression at your next conference or event.